A love for sport and a passion for design.

My name is Fin, a 20-year-old freelance graphic and brand designer from the UK, working at the intersection of sport, identity, and visual storytelling.

For the past 10 years, I’ve been fully immersed in design - what started as curiosity has become a relentless pursuit of craft, shaping how I think, see, and create. I specialise in identity systems and design across digital, print, and large-format environments, with sport always at the core.

Football has been a constant in my life for as long as I can remember - a lifelong fan shaped by the emotion, culture, and identity of the game. That connection naturally feeds into my work and the way I approach storytelling through design.

That passion has taken me into spaces I never imagined - working with clubs, athletes, and creative agencies across all levels of the game, from grassroots to elite environments worldwide. Each project has added another layer to my journey and understanding of what design can do in sport.

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KEY EXPERIENCE

  • Ahead of the 2026/27 season, I worked with Exeter City FC to create a special new identity marking both the club’s 125th anniversary and the beginning of a new era, reflected in their 2026/27 vision statement, “Our City, Our Club, Our Way.” The identity included a bespoke new primary crest, a suite of supporting brand marks, and a gold secondary crest to celebrate 125 years since the club’s foundation.

    The new brand & crest was rolled out across every club touch point and received very positive feedback from supporters.

    Prior to this, I also worked with the football club from 2023/24 pre-season to the end of 2024/25 supporting them with bespoke digital graphics for use throughout all social media platforms. Additionally, I also led the creative direction and design of the women’s team’s 2024/25 matchday graphics suite, developing a bespoke suite of templates.

    Finally, I was also responsible for developing the identity for the club’s 2025 Beer Festival and “Question of Sport” event, producing a suite of logomarks and a complete range of digital, print, and promotional materials to support both campaigns.

  • I currently support Swansea City’s design output on a project-by-project freelance basis and have now become a trusted creative partner to the club.

    My first project involved leading the creative direction and design for the 2026/27 Home Kit campaign, developing a distinctive visual identity across a wide range of touchpoints, including social media, web, stadium applications and more.

  • Throughout 2025/26 I worked with Estoril Praia SAD as part of their marketing team, as their sole graphic designer working on everything from digital, print and large format design, I led the creative direction for the 2025/26 seasonal brand, and continued to develop the Estoril Praia SAD brand across a variety of touch points throughout the season.

    While the partnership was part of my work with Colure Sports, l was fully integrated into the wider media and marketing team at the football club.

  • I’m currently a freelance graphic designer at Colure Sports, a leading Portuguese creative agency. I work on high-impact design projects for the biggest football clubs/sports brands in Portugal and internationally, working on campaign development, brand identity, social media/print visuals, and much more.

  • I’m currently working under a freelance contract with ELSEY, a Swansea-based design agency in South Wales who work with some of the country’s largest sports clubs and organisations across a variety of sports such as professional football and rugby.

SPECIALITIES

  • As sports branding continues to shift towards increasingly minimal, corporate identities, I remain committed to a different approach. I believe a successful crest should honour the heritage and traditions that define a club while embracing the clarity and versatility demanded by the modern game. Every identity I create is designed to preserve character, strengthen connection, and ensure the club’s story remains at the heart of its brand.

  • Purpose-built digital design systems for football clubs of every size, from grassroots to the professional game. Whether it’s bespoke matchday graphics, social media templates, campaign creative, or promotional content, every solution is designed to deliver consistency, maximise engagement, and elevate your club’s brand across every digital touchpoint.

  • Print-ready design solutions from matchday programmes to promotional collateral and branded print materials, every asset is designed with care to strengthen your club’s visual identity and deliver a professional, cohesive experience both on and off the pitch.

Get in touch!

I’ve had the pleasure of working with top sports clubs, athletes, and creative agencies on a variety of exciting projects - and I’d love to add you to that growing list.

If you’re interested in collaborating, feel free to reach out via the contact form or connect with me on social media.

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