A love for sport and a passion for design.

GET IN TOUCH

ABOUT ME

My name is Fin, a 19-year-old freelance graphic designer from Cornwall, now based in Cardiff, South Wales.

Over the past six years, I’ve worked relentlessly to develop a strong skill set and a deep understanding across multiple areas of graphic design. Combining these skills with a lifelong passion for football, I focus primarily on sports design - particularly within the football industry. I’ve had the privilege of working with clubs across the English football pyramid, from top teams to non-league sides, as well as working with creative agencies, organisations, and professional players competing at the highest levels.

In August 2024, I secured my first industry role as a part-time graphic designer at Surprise Shirts, where I worked as part of a two-person creative team.

As a freelance designer, I specialise in sports branding, digital media design, and print design, developing new identities for sports clubs across various mediums and working with existing ones.

education

BA (Hons) Graphic Communication
University of South Wales (September 2024 – present)

UAL: Level 3 Extended Diploma: Creative Media Production
Penwith College (September 2022 – June 2024)
Overall Grade: Distinction

KEY EXPERIENCE

Graphic Designer / Part-time
Surprise Shirts (August 2024 – May 2025)

Freelance Graphic Designer
Exeter City Football Club (March 2023 – present)

Freelance Graphic Designer (Match Programmes)
Ignition Sports Media (November 2023 – June 2024)

specialities

  • Impactful branding packages that capture the essence of your club — aligning with core values, heritage, and the expectations of modern fans. Tailored for football and sports clubs of all levels worldwide.

    Each package includes a fully developed brand system and comprehensive brand guidelines.

  • Premium digital design materials tailored for football clubs at every level, from grassroots to professional, across the globe. This includes striking bespoke graphics, fully customisable and editable social media suite packages, matchday assets, promotional visuals, and much more — all designed to elevate your club’s online presence and connect with fans in a powerful, professional way.

  • Print-ready design materials crafted specifically for football clubs of all levels worldwide — including bespoke matchday programmes and other tailored print assets to enhance your club’s professional image.

  • A well-designed social media graphics suite is essential for football clubs in today’s digital era. It plays a crucial role in maintaining a consistent brand identity, enhancing fan engagement, and communicating key information across multiple platforms in a visually striking and professional way.

    With football clubs now connecting with global audiences daily through digital channels, cohesive and branded graphics ensure that every post - whether it’s a starting lineup, final score, or promotional announcement - reinforces the club’s personality, values, and visual identity.

    I create fully customisable and editable social media suites tailored to each club’s unique brand. The process starts by understanding the client and their specific needs. From there, I design a cohesive set of templates that can include:

    • Matchday graphics (fixtures, lineups, results, goalscorers, MOTM, etc.)

    • Player profiles and announcements

    • Club news and updates

    • Sponsor shoutouts and promotions

    • Milestones and achievements

    • Community and fan engagement posts

    Each graphic is created with flexibility in mind, allowing for easy updates and consistent use across platforms like Instagram, Twitter/X, Facebook, and more. The final package includes .PSD files (for Adobe Photoshop) which include fully editable layers and smart objects, along with clear usage instructions for those who aren’t so well-versed on Adobe software.

WHAT MY CLIENTS SAY

  • LOUIS JONES - FOUNDER, SURPRISE SHIRTS

    “Fin was an excellent addition to our graphic design team. Every task set for him was met with enthusiasm; it always felt he was invested in and passionate about the work he created for us. The quality of his work speaks for itself and stands up against that of any designer I've come across. I'd highly recommend Fin to any brand or club in football and am confident he'd be an asset to anyone in the industry.”

  • SCOTT PALFREY - MEDIA & COMMUNICATIONS MANAGER, EXETER CITY FC

    “We had the pleasure of working with Fin at Exeter City on fixture graphics and other designs for our social media accounts, Fin created high quality graphics with a quick turnaround time and was enthusiastic and accommodating with our requests. Highly recommended!”

  • Michael Heath - Chief Marketing Officer, Exeter City FC

    “Finley did a fantastic job designing the creative assets for our Beer Festival and Question of Sport events. He was always helpful, quick to respond, and delivered exactly what we needed. He executed the brief with creativity and professionalism, and I was really pleased with the outcome. A pleasure to work with from start to finish.”

  • OLLIE TANNER - FIRST TEAM FOOTBALLER, CARDIFF CITY FC

    "Was really happy with the game day graphic mate. Appreciate the time you took to do it. Would recommend to anyone!"

  • Ilkay Karak - Managing Director & Head of Placement, Primetalent Sports GMBH

    "We worked with Fin on numerous graphics for our football players. He made it possible for us to build up our page from scratch with his high end posters. Communicating with him has been very easy, no long explanations needed - he knew instinctively what we were looking for and delivered. The best thing is, our players were so excited about the posts that they told their friends about us, which we directly link to Fin's work."

  • FRANKIE REILLY - SENIOR GRAPHIC DESIGNER, SURPRISE SHIRTS

    “When working with Fin you don’t need to worry about the quality of work as he smashes it every time. He’s reliable and a really good lad, brilliant to work alongside.”