Over the course of a few months, I had the opportunity to develop Poole FC’s brand identity from the ground up.

My main goal was to elevate the standard of grassroots football branding across the board - creating an identity that’s not only purposeful, but also visually distinctive from other clubs at the same level across the country.

Founder, Jamie Lindsay initially reached out after noticing my Plymouth City FC passion project on Instagram, and was really keen to use that as the main source of inspiration, such as the colour palette and overall feel of the identity.

It was fantastic to take full creative lead on this one - exploring lots of ideas and lots of experimenting, and finally landing on a polished identity that works beautifully across various applications. A modern, versatile visual identity that will stand the test of time and give the club a strong visual foundation for years to come.

Poole Football Club is a newly-formed grassroots football club based in Poole, Dorset, United Kingdom.

Poole Football Club was founded in 2025 by local resident Jamie Lindsay, driven by a vision to create a hometown club with a strong sense of identity, unity, and passion. The club places a firm emphasis on youth development and an exciting, distinctive playing style.

→ Branding & Identity

→ Sportswear Design

→ Digital Design

→ Social Media Design

→ Web Design