ARSENAL FC’S SEMS CONFERENCE
DEVELOPING ARSENAL'S SEMS CONFERENCE VISUAL IDENTITY-
ARSENAL & WHITE LEAF SOLUTIONS
CLIENT
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VISUAL IDENTITY
DISCIPLINE
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2026
YEAR
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VISUAL IDENTITY
SCOPE
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Through SEM (Sport & Exercise Medicine) agency White Leaf Solutions, I played a key role in developing the visual identity for Arsenal’s 2026 SEMS Conference held at Emirates Stadium, working closely with the WLS team and the club. My role encompassed the creation of digital artwork, print collateral and large-format graphics as well as developing the identity for sub brands such as SEMS Podcast and MySEMS across the lead up to the 2-day event, as well as developing post-event assets .
ONGOING