CELEBRATING 125 YEARS & NEW BEGINNINGS FOR EXETER CITY FOOTBALL CLUB
A new identity for Exeter City Football Club, celebrating 125 years since foundation, and marking a new era for the EFL League Two side.-
EXETER CITY FC
CLIENT
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BRAND IDENTITY
DISCIPLINE
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2026
YEAR
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FULL BRAND IDENTITY
SCOPE
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The project originated from a brief to produce a gold adaptation of Exeter City’s existing crest. While this would have provided a simple visual distinction, it quickly became apparent to me that a milestone of this significance presented an opportunity to create something with greater meaning and longevity. Rather than treating the anniversary as a decorative variation of the current identity, the project evolved into the creation of a dedicated commemorative mark designed to reflect the importance of the club’s 125-year history.
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It was important that the identity felt special and celebratory while remaining unmistakably Exeter City. Every element was therefore informed by the club’s existing visual identity, ensuring the final mark felt like a natural evolution of the crest rather than a departure from it. The outcome is an anniversary identity that respects the club’s heritage while providing a stronger sense of occasion for a landmark year.
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Beyond the crest itself, the project expanded into a wider visual system designed to work consistently across a season-long programme of communications, merchandise, stadium signage, matchday assets and digital touchpoints. This shift transformed the work from a simple crest adaptation into a broader anniversary identity, providing the club with a more considered and flexible framework through which to celebrate its 125th year.
