Westmere United FC is a self-initiated project imagining a new football club based in the fictional English town of Westmere.

The goal was to create a realistic, high-quality identity that stands out from branding typically seen in lower divisions.

Westmere United Football Club is a fictional semi-professional football club based in the fictional English town of Westmere.

The club proudly nurtures homegrown talent through a thriving academy structure while fielding a competitive first team that reflects our bold, modern values..

Operating from a bespoke training facility and backed by strong community and university partnerships, Westmere United continues to grow as a respected name in semi-professional football. With a distinct visual identity, innovative media presence, and ever-growing fan base, the club is redefining what it means to be local, loyal, and future-focused.

→ Branding & Identity

→ Sportswear Design

→ Merchandise Design

→ Digital Design

→ Social Media Design

→ Web Design

Presenting the home, away, and third kit concepts for Westmere United FC’s 2025/26 season. The home shirt has undergone a subtle yet significant refinement from its initial design, it now closely mirrors the precise detailing and structure of the official authentic adidas 2025/26 shirt template.

Away features a pattern on the shoulder panels in club colours, and the monochrome version of the crest. Third includes the ‘WU’ monogram rather than the full crest.