HERTHA BSC - HISTORY, REDEFINED
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THE PROJECT
This crest is a modern evolution of Hertha BSC’s founding 1892 badge. The historic shield is retained as the foundation, while the central “H” has been redrawn with sharper geometry and stronger balance for improved clarity and scalability. connecting past and present in a single contemporary mark.
The custom ‘HB’ monogram is inspired by blackletter, synoymous with classic German typography.
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DISCIPLINES
→ Branding & Identity
→ Sportswear Design
→ Digital Design
TO BE CONTINUED