Visual identity for a fictional sportswear brand, “VORRA Activewear.”

“VORRA” is derived from the Latin word vorare, meaning “to devour” - a reflection of relentless energy, drive, and the hunger to push beyond limits. The brand embodies the mindset of athletes who don’t just compete, but consume challenges.

The visual identity captures this sense of motion and ambition through a bold, dynamic custom wordmark with dynamic angles, and a minimal, performance driven aesthetic. The marks and colour palette are designed to express movement, precision, and strength.

VORRA’s branding system adapts seamlessly across apparel, equipment, packaging, and digital/physical environments, positioning the brand as a modern, aspirational sportswear label that celebrates intensity, discipline, and the pursuit of progress.

→ Branding & Identity

→ Sportswear Design

→ Digital Design

→ Web Design