This project centres around the creation and development of a fictional football club, Plymouth City FC. The goal is to build a believable and cohesive football club that feels authentic and could exist in the real world.

The new identity features a bold phoenix rising from the flames - a symbol of rebirth rooted in Greek mythology. Paired with a clean wordmark and vibrant colours from the 2024/25 brand assets, the rebrand gives the league a proud, modern voice.

Westmere United FC is a self-initiated project imagining a new football club based in the fictional English town of Westmere.

This project is a conceptual social media graphics suite designed for the Serie A side, SSC Napoli, showcasing a cohesive & unique matchday visual identity across various game moments.

A concept social suite rebrand for Tottenham Hotspur/Tottenham Hotspur Women, using the new club branding.

An ongoing collection of football posters, social media and matchday graphics.

“Fin was an excellent addition to our graphic design team. Every task set for him was met with enthusiasm; it always felt he was invested in and passionate about the work he created for us. The quality of his work speaks for itself and stands up against that of any designer I've come across. I'd highly recommend Fin to any brand or club in football and am confident he'd be an asset to anyone in the industry.”

“We had the pleasure of working with Fin at Exeter City on fixture graphics and other designs for our social media accounts, Fin created high quality graphics with a quick turnaround time and was enthusiastic and accommodating with our requests. Highly recommended!”

“Finley did a fantastic job designing the creative assets for our Beer Festival and Question of Sport events. He was always helpful, quick to respond, and delivered exactly what we needed. He executed the brief with creativity and professionalism, and I was really pleased with the outcome. A pleasure to work with from start to finish.”

"Was really happy with the game day graphic mate. Appreciate the time you took to do it. Would recommend to anyone!"

"We have been working with Fin on numerous graphics for our football players. He made it possible for us to build up our page from scratch with his high end posters. Communicating with him has been very easy, no long explanations needed - he knew instinctively what we were looking for and delivered. The best thing is, our players were so excited about the posts that they told their friends about us, which we directly link to Fin's work."

“When working with Fin you don’t need to worry about the quality of work as he smashes it every time. He’s reliable and a really good lad, brilliant to work alongside.”

This project centres around the creation and development of a fictional football club, Plymouth City FC. The goal is to build a believable and cohesive football club that feels authentic and could exist in the real world.

The new identity features a bold phoenix rising from the flames - a symbol of rebirth rooted in Greek mythology. Paired with a clean wordmark and vibrant colours from the 2024/25 brand assets, the rebrand gives the league a proud, modern voice.

Westmere United FC is a self-initiated project imagining a new football club based in the fictional English town of Westmere.

This project is a conceptual social media graphics suite designed for the Serie A side, SSC Napoli, showcasing a cohesive & unique matchday visual identity across various game moments.

A concept social suite rebrand for Tottenham Hotspur/Tottenham Hotspur Women, using the new club branding.

An ongoing collection of football posters, social media and matchday graphics.